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How to start and Grow a Publishing Business

  • by WABMa
  • Course level: All Levels
  • Total Enrolled 2
  • Last Update June 17, 2021

Description

This course provides a comprehensive look into the world of book publishing and how you can set up a publishing company from the scratch and grow it into a big brand.

This module gives an overview of the publishing world today and introduces you to the processes and strategies that come together to create published materials and ensure business growth.

Course Content
 The Publishing Industry: An Overview
 A Closer Look at Traditional Publishing and Self-Publishing
 Starting a Publishing Company/Brand: Small or Big
 Obtaining ISBN and ISSN
 Law and Rights (intellectual property rights, copyrights, etc.)
 The Publishing Team
 The Two Stages: Design and Production
 Digital Publishing Strategy
 Publishing Formats: Ebooks, Paperbacks, and Hardbacks
 The Question of Sales and Marketing
 Innovative Publishing
 Customer Acquisition and Retention Techniques
 Finance and costings
 Book Project Consultancy

Tuition: N10,000

Date: 17th & 18th June 2021

Accomodation Available

Topics for this course

9 Lessons

Introduction to WABMA

WABMA4:38

Introduction & Course Overview?

This course provides a comprehensive look at the world of book publishing and how you can set up a publishing company from the scratch and grow it into a big brand. This module gives an overview of the publishing world today and introduces you to the processes and strategies that come together to create published materials and ensure business growth. Learning outcomes Understand the publishing industry and discern your place in it Understand the key publishing processes and how a publishing company operates Understand what it takes to self-publish and/or start a profitable publishing company

Module 1: Business 101

Module 2: Corporate Affairs Commision

Module 3: The Business Of Publishing

Module 4: Law & Rights

Module 5: Digital Publishing Strategy

Module 6: Book Project Consultancy

Module 7: The Smart Author

About the instructor

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14 Courses

3 students

10,000.00

Enrolment validity: 0 day

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